Australia’s dairy farmers have been given a cold shower on Climate Change by Dairy Australia. “It doesn’t matter if you believe in Climate Change or not, because it is now a major political and social force that is and will continue to impact on all industries, including dairy,” it says on its website. Many in the farm community have been convinced by those who deny the science of Climate Change. “The physical reality of Climate Change remains is still debatable for some. This will continue to be the case because it is very hard to differentiate small changes to the average climate from the background of large and poorly understood climate variability. However, ‘belief’ in Climate Change is no longer relevant because the very idea of Climate Change, backed up by clearly more volatile weather events, has created its own, overwhelming social and economic momentum. ‘Climate Change’ is fundamentally changing everything from the behaviour of Governments to consumer choices. It has become one of the critical lenses through which every decision must pass – how individuals and industries react will fundamentally their future resilience and competitive advantage.” This approach is in contrast to the hysterical response of industry bodies to the Price on Carbon.